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This web site ultimateheatingandcooling.com states the following, "Keeping families comfortable is what Ultimate Heating and Cooling has been doing since 1999." We noticed that the webpage said " Our technicians have over 30 years of experience and whether you need heating repair, replacement, or service, Ultimate Heating and Cooling will keep your home warm in the winter while maximizing your homes energy efficiency." It also said " We work on all makes and models of furnaces, air conditioners and evaporative coolers." The header had heating as the highest ranking optimized keyword. It is followed by air conditioning, service, and Denver which isn't as ranked as highly as heating.